With commercials today commonly going to famous figures for endorsements, it is hard to watch television without spotting one of these stunts. Ever since the Pittsburg Steelers Super Bowl XL win verses the Seattle Seahawks, many of their players have been granted the opportunity to endorse products of certain companies. From Ben Roethlisberger rocking his Nike Cleats in a Dick’s Sporting Goods commercial, to Troy Polamalu giving praise to Head & Shoulders for his great head of hair. But one of my favorite commercials that a celebrity is endorsing a product is Coca-Cola’s “Mean Troy”.
The modern day spinoff to Coca-Cola’s “Mean Joe Greene”, Troy Polamalu is hobbling towards the locker room after a football game when a little boy offers him a Coke Zero. The quiet football star kindly declines the boy’s offer of his Coke Zero, but once Troy accepts the soda, “Coke brand managers” take away the drink from Polamalu’s hands. Claiming that Coke Zero is stealing their commercial, the managers begin running away from Troy with the soda, until he chases them down and tackles one of them. At the end of the commercial, Troy Polamalu is happily enjoying his Coke Zero and gives the young boy the “brand manager’s” shirt as a souvenir.
In my opinion, the Coca-Cola brand made a very good choice in whom to have advertise their new product. With Troy Polamalu being a household name to modern day football fans, the product becomes more appealing to younger audiences. All the while this commercial is still appealing to older audiences because of the spinoff to the popular 1979 commercial with Mean Joe Greene, giving a happy feedback from older viewers. This advertisement was one of the more popular Super Bowl XL commercials and I believe got very pleased, if not better, reviews than the Mean Joe Greene commercial did.
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